About Us

HI, DADDYis an Indonesian fashion brand designed to bring you the trendiest intimate styles, specializing in Lingerie, Jewelry, Swimsuits, and Pjs. We only use luxury fabrics and high-quality materials to craft each piece under HI,DADDY brand. Our goal is to provide you with the best shopping experience from selection to packaging and delivery.

Company Information

HI, DADDY is part of the PT AMG (Annam Malik Group) INDONESIA. We are based in Tangerang, Indonesia, founded in 2022 by a woman,a wife, and a mother!

The founder has a passion for fashion, and she picks out the best fabrics and materials to be worn. She believes in a unique buying experience that starts with you, selecting a unique and stunning product at Hl, DADDY. We focus packaging your selection with care and love, and delivering it to you.

We believe that beauty is not just about your appearance alone, but how you feel and Believe that beautiful begins Underneath .The more confident you are , and the more love you share with your loved one. That is why our motto is “Be Sexy, Be You”.

Our products are designed to make you feel excited, inside and out. Whether it’s a night out or in, we want our customers to feel strong, sexy, and beautiful. We welcome you to use your imagination and create a unique style that is just for you!

We launchedan online shopping experience at the end of 2022, our brick and motor boutique shopping experience will comein early 2023. We strive for excellence, with each shopping experience, we look forward to your valuable feedback, it will help us improve our products, your shopping experience,and ouroperations. We are thrilled to share all these stunning pieces with you.

Thank you for being the most amazing HI, DADDY community. Be Sexy, Be You”.♡